Monday, May 19, 2008

Microsoft Revives Yahoo Fight, Considers More Limited Deal

This article is from WSJ

Subject: - Microsoft Revives Yahoo Fight, Considers More Limited Deal

As mentioned before, Microsoft is relentless and very smart. It always wins, some times, it just takes them a little longer. I think another Search Marketing choice is good for consumers. We all don't want to be too depandant on Google. I actually wrote about this a few minutes ago, that Yahoo will soon be irrelevant in search, now it seems, mainly due to the MS deal.

*This article can also be accessed if you copy and paste the entire address below into your web browser. Below the Link is an article summary.

Microsoft Revives Yahoo Fight,
Considers More Limited Deal

Search-Ad Venture to Fend Off
Google; Icahn Is Wild Card
May 19, 2008; Page A1

Microsoft Corp. said it has resumed its effort to team up with Yahoo Inc. -- and reopened the door to the possibility of making a new bid for the Internet company.

According to people familiar with the matter, Microsoft has proposed to Yahoo a deal related to advertisements that run next to Internet search results, a large business that is dominated by Google Inc. The move by Microsoft appears to be an attempt to stop Google from entering a search-related deal with Yahoo that's now under discussion and could be announced in coming days.

In a statement, Microsoft said only that it has raised with Yahoo the possibility of a "transaction" that isn't an acquisition of all of Yahoo, and declined to be more specific. However, Microsoft also said in the statement that it "reserves the right to reconsider" the possibility of a bid for the company, depending on developments or talks with Yahoo or its shareholders or other parties.

The language in the statement, while vague, appears to represent a notable shift in Microsoft's stance. In recent days, Microsoft had told Yahoo representatives that it no longer intended to pursue a takeover of the company, according to people familiar with the matter.


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